The Company of One

Tool · Marketing & Audience

Brevo

Brevo is a marketing and sales platform that started as a newsletter service called Sendinblue and announced its new name on May 4, 2023, saying the product had outgrown the old one.1 The company was founded in 2012 in India and France and says it has 600,000 customers and more than 1,000 staff; its legal notice names Sendinblue, a French simplified joint-stock company in Paris, as the site’s publisher.23 Besides email it offers SMS, WhatsApp, push, live chat and a sales CRM. A one-person company uses it to send newsletters and transactional email from one account, keep a contact list and run sign-up forms.24

Unlike most email platforms, Brevo prices its paid plans by emails sent a month, with a contact limit on each tier. Starter is $9 a month on monthly billing for 5,000 emails and 500 contacts, and $17 a month for 10,000 emails and 1,500 contacts, or $15.25 a month billed yearly.4 Its quota page says Starter and Standard store 500, 1,500 or 500,000 contacts depending on the emails in the plan.5 At $17, Brevo ranks 5th of 13 platforms in Cheapest Paid Email Platform at 1,000 Subscribers. Removing the “Sent with Brevo” footer is a $12-a-month add-on on Starter; Standard, from $18 a month, includes it and adds multi-step marketing automation and A/B testing.46

The Free plan stores up to 100,000 contacts but sends at most 300 emails a day, and every email carries the Brevo sticker.7 That cap is a workload as well as a limit: a campaign to more than 300 recipients reaches only 300 on the scheduled day, and the rest must be resent by hand with the Requeue option, up to 300 a day, until everyone has it.7 How Email Platforms’ Free Tiers Changed in 2025–26 lists the plan and found no dated change to it.

Illustration: the Marketing & Audience icon. Brevo’s Starter plan is $17 a month on monthly billing for 10,000 emails and 1,500 contacts.

Key facts

MakerSendinblue (trading as Brevo), a French simplified joint-stock company, Paris, France3
Launched2012, as Sendinblue; renamed Brevo in 202312
PlansFree · 300 emails/day, 100,000 contacts Starter $9 / mo · billed monthly, 5,000 emails, 500 contacts Starter $17 / mo · billed monthly, 10,000 emails, 1,500 contacts Starter $15.25 / mo · billed yearly, 10,000 emails Standard from $18 / mo · billed monthly467
Pricing unitEmails per month, with a stated contact limit per tier45
Brevo brandingOn every Free email; removal is a $12 / mo add-on on Starter, included from Standard467
Marketing automationNot on Starter Multi-step workflows are listed from Standard up4
Large campaigns on the free planNo Over 300 recipients, the rest is resent by hand with Requeue, up to 300 a day7

Appears in

Sources

  1. Brevo, From Sendinblue to Brevo: Introducing our new name & brand, published 2023-05-04, retrieved 2026-10-13.
  2. Brevo, About Brevo, retrieved 2026-10-13.
  3. Brevo, Legal Notice, retrieved 2026-10-13.
  4. Brevo, Pricing Plans, retrieved 2026-10-13.
  5. Brevo Help Center, What are the different quotas applied in Brevo?, retrieved 2026-10-13.
  6. Brevo, Brevo pricing (machine-readable pricing reference), generated 2026-09-29, retrieved 2026-10-13.
  7. Brevo Help Center, FAQs - What are the limits of the Free plan?, retrieved 2026-10-13.