Tool · Marketing & Audience
MailerLite
MailerLite is an email marketing platform for campaigns, automations, landing pages, websites and sign-up forms. Its makers started as a web design agency in 2005 and launched MailerLite in 2010; the company describes itself as fully remote, with 165 people working from more than 40 countries.1 Customers contract with MailerLite Limited, an Irish company in Dublin, when their billing address is in the EEA, the UK or Switzerland, and with MailerLite, Inc., a Delaware corporation in San Francisco, everywhere else.2 A one-person company uses it to send a newsletter, run welcome and sales automations, and publish simple pages and a small site without a separate website builder.3
On June 16, 2026, MailerLite cut its Free plan from 500 to 250 active subscribers and from 12,000 to 2,500 emails a month, raised it from one user seat to two, and opened up custom templates, blogs, pop-ups and the HTML editor. Free now allows 3 automations, 3 forms, 1 digital product, 1 landing page and 1 website of up to five pages.4 An account over the limits can’t send campaigns, run automations or add subscribers until it upgrades or cleans its list, and no account data is deleted.4 OneManOnly dates the change in How Email Platforms’ Free Tiers Changed in 2025–26.
The paid Comfort plan is priced by subscriber tier: $12 a month on monthly billing up to 500 subscribers, and $19 a month up to 1,000, or $17.10 a month billed yearly, with 10,000 emails a month on that tier.3 At $19 it ties for 7th of 13 platforms in Cheapest Paid Email Platform at 1,000 Subscribers. Comfort raises the caps that decide how much setup a founder can hand to the tool: 50 automations, 10 forms, 10 sites and landing pages, 5 digital products and 3 user seats.3
Key facts
| Maker | MailerLite Limited (Dublin, Ireland) for EEA, UK and Swiss customers; MailerLite, Inc. (Delaware, US) elsewhere2 |
|---|---|
| Launched | 20101 |
| Plans | Free · 250 subscribers, 2,500 emails/mo Comfort $12 / mo · billed monthly, up to 500 Comfort $19 / mo · billed monthly, up to 1,000 Comfort $17.10 / mo · billed yearly, up to 1,000 Power $39 / mo · billed monthly, up to 1,0003 |
| Sending limit | Free: 2,500 emails a month; Comfort: 10 times the top of the subscriber tier (10,000 on the up-to-1,000 tier)3 |
| Free plan change | 2026-06-16: from 500 to 250 subscribers and from 12,000 to 2,500 emails a month; seats from 1 to 24 |
| Annual billing | 10% off a monthly plan4 |
| Automations on the free plan | Yes Up to 3 automations; Comfort allows 5034 |
Appears in
Sources
- MailerLite, We are MailerLite, retrieved 2026-10-13.
- MailerLite, Terms of Service, retrieved 2026-10-13.
- MailerLite, Pricing, retrieved 2026-10-13.
- MailerLite, Free plan update: What you need to know, retrieved 2026-10-13.