Sender

Sender, at sender.net, is an email marketing platform for small and growing businesses that combines newsletters, automation, landing pages, pop-ups and transactional email. It was founded in 2012 in Lithuania, is run by UAB Sender.lt from Vilnius, and says it serves more than 180,000 businesses with a team of 30-plus.¹ A one-person company uses it to send a newsletter and automated sequences, collect sign-ups with forms and pop-ups, and send order or account emails from the same account.¹

Its Free Forever plan covers up to 2,500 subscribers and 15,000 emails a month, with one seat and Sender branding, and already includes email automation, landing pages, sign-up forms and pop-ups, and transactional emails; new accounts also get a 14-day trial of the Professional plan.² That makes Sender one of six platforms whose free plan already holds a 1,000-subscriber list in Cheapest Paid Email Platform at 1,000 Subscribers, and How Email Platforms’ Free Tiers Changed in 2025–26 found no dated change to it.

The paid Standard plan is priced by list size: $9 a month on monthly billing for up to 500 subscribers and 6,000 emails, and $15 a month for up to 1,000 subscribers and 12,000 emails, billed at $180 a year on annual billing, or $126 for the first year during a 30%-off offer for first-time users.² At $15 it ranks 3rd of 13 in that ranking. Standard adds three role-based seats, removes the Sender branding and unlocks unlimited landing pages and A/B testing; Professional adds advanced automation, ten seats and priority support. For occasional senders, a pay-as-you-go plan sells email credits with no recurring fee, from $29 for 5,000 emails.²